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Market Research Techniques: Primary and Secondary Market Research

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We normally encourage professionals with a PhD degree and a minimum of 3 publications in reputed journals. Applications of reviewer ship can be sent to editor jormonline. JORM will revert back within 3 working days. Journal Of Research in Marketing JORM , peer-reviewed and published bi-monthly, interdisciplinary Marketing journal, is committed to publishing scholarly empirical and theoretical research articles that have a high impact on the marketing field as a whole.

JORM encourages new ideas or new perspectives on existing research. It aims to develop, promote and coordinate theory, research and practice in the areas of marketing and business concepts prevalent worldwide. It aims at bringing together both the academicians as well as practicing managers.

The journal has a strong online presence, with searchable, complete full-text copies of issues available back to The journal also issues email tables of content to interested parties as new issues become available.

Peer-reviewed publication is aimed at academics and professionals interested in marketing research from a philosophical, conceptual, and theoretical perspective. It also covers the more traditional subjects of methods, technologies, and applications.

Although difficult to navigate, the site does offer full-text articles from a good number of issues, as well as subscription and other general information. Journal of Online Research Published by the Interactive Marketing Research Organization, the journal is available solely as an online resource. The journal is essential reading for those interested or practicing in the fields of online, interactive, and computer-mediated research. Evolving corporate social responsibility on the international scene , Iraj Mahdavi, National University.

Domestic violence and the workplace: Body image and ethnicity: A qualitative exploration , Diana L. Torres, New Mexico State University. Implemented strategy in the automobile parts supply sector: Direct and indirect effects on performance , David G.

How hostile does it have to be? Do celebrities influence buying habits? Bexley, Sam Houston State University. Volume 16 - August, Mobile phone service recovery: Its reflection on post-complaint behaviour , Hart O. A survey review in conflict management strategies: Alliance portfolio characteristics and firm performance , Donald R.

A partial theory of holistic firm-level marketing capability: An empirical investigation , Abhijit M. Shareholder reaction following the adoption of anti-internet gambling legislation , Robert D. Obamacare and small business: An extension of cross training , Bradley S. A comparison between a for-profit and a non-profit university , Phillip D. Atkinson, Western Kentucky University.

The marketing major and Hispanic students: Who killed John Wanamaker? Miranda, The University of Texas at Brownsville. Volume 15 - April Augmenting null hypothesis significance testing in marketing research , Steven A.

Issues on Female Academia: Reflective team strategic competences, knowledge management practices and their influence on team performance , Kibedi Kasawo Henry, Kyambogo University, Kampala, Uganda.

Revisiting common sense leadership: A Chinese perspective , Jon K. Webber, University of Phoenix; Gregory W. Goussak, Ashford University; Elliot M.

Learning the hard way vs. Reasonable accommodations and the ADA: The impact of technology , Thomas G. Strategies for advancing organizational innovation , Charles R. Best practices within error reporting systems in acute care hospitals in Pennsylvania , Monica L.

How social media is influencing the job search process , Matthew Stollak, St. Norbert College; Nathan Felhofer, St. Norbert College; Patrick Sutherland, St. Building the winning organization through high-impact hiring , Martin S. Bressler, Southeastern Oklahoma State University. Volume 14 - February Lafferty, University of South Florida. Identifying optimal communication mix for strategic destination image formation: Knudson; Henderson Hospitality Management, Inc. Chaneta, University of Zimbabwe.

Brand name strategies at universities: The Church of Mac: Brosdahl, University of South Carolina. Doss, Florida Institute of Technology. An evaluation of the effectiveness of performance management systems on service delivery in the Zimbabwean civil service , P. Volume 13 - May, Naumann, University of the Pacific.

The rise and fall of virtual reality retailing in Second Life: Bozos, yoyos, bimbos, and heroes: The role of focus and competence in defining change agent styles , W. Risk perception and internet shopping: Yahr, Robert Morris University. Study on banner advertisement type and shape effect on click-through-rate and conversion , Eetu Kuneinen, Bangkok University. Pitching a fit with the sound of music in a sponsor development plan for a nonprofit community concert association , Carmen C.

Volume 12 - February, Temporal aspects of job mobility: Curiosity as a moderator of explanation effects on counterproductive outcomes , John C. Consumers and credit cards: A review of the empirical literature , Phylis M. Robb, University of Alabama. Conceptualization of perceived value pricing in strategic marketing , Nagasimha Balakrishna Kanagal, Indian Institute of Management Bangalore. The age wave crests during economic crisis: Dynamic capabilities or positioning?

Ability to differentiate and its impact on employment interview decision-making , Sharon L. Segrest University of South Florida St.

Trocchia, University of South Florida St. Volume 11 - September, Alsaaty, Bowie State University. How small businesses master the art of competition through superior competitive advantage , Martin S.

Leadership decision-making utilizing a strategic focus to enhance global achievement , Scott Ballantyne, Alvernia University.

Rentfro, University of Tampa; James M.

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The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners.

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Description: Journal of Marketing Research (JMR) concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This quarterly, peer-reviewed journal is published for technically-oriented research analysts, educators, and statisticians. Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.

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Read the latest articles of International Journal of Research in Marketing at, Elsevier’s leading platform of peer-reviewed scholarly literature. Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in and covers all aspects of marketing research. According to the Journal Citation Reports, the journal has a .